Using HTTPS (Hypertext Transfer Protocol Secure) instead of HTTP can positively impact your website’s SEO for several reasons;
Security and Trustworthiness
HTTPS encrypts the data exchanged between a user’s browser and the website, providing a secure connection. This encryption ensures the confidentiality and integrity of user data, instilling trust among visitors. Google considers security a priority and has confirmed that HTTPS is a ranking signal.
Ranking Boost
Google has explicitly stated that it considers HTTPS as a ranking factor. Websites using HTTPS may receive a slight boost in search engine rankings compared to their HTTP counterparts. While the impact may not be dramatic, it is still a contributing factor to overall SEO performance.
User Experience
A secure connection is essential for protecting user information, especially when transactions or personal data are involved. Websites that prioritize security by using HTTPS provide a better user experience, which is indirectly beneficial for SEO. Google places importance on factors that enhance user satisfaction.
Browser Labels and Warnings
Modern browsers, such as Google Chrome, label HTTP sites as “Not Secure.” This visual indicator can deter users from interacting with your site, leading to a potential loss of trust and credibility. Having HTTPS ensures that your website is not flagged with such warnings.
Referrer Data Integrity
When a user navigates from an HTTPS site to an HTTP site, the referral data (information about the source of the traffic) is stripped away for security reasons. This means that websites using HTTPS may have more accurate and complete referral data, aiding in analytics and SEO analysis.
Preventing Information Interception
HTTPS protects against various forms of online attacks, such as man-in-the-middle attacks, which can intercept and manipulate data transmitted between the user and the website. By ensuring a secure connection, you minimize the risk of information interception, contributing to the overall safety of your website.
Evolving Industry Standards
As the web industry evolves, there is a growing emphasis on security. HTTPS has become the standard for websites, and major web browsers continue to encourage its adoption. Aligning with industry best practices and standards can positively influence your website’s standing in search engine rankings.
In summary, adopting HTTPS is not only crucial for ensuring the security and privacy of user data but also aligns with Google’s preferences and industry best practices. While the SEO impact is just one aspect, the overall benefits in terms of user trust, data integrity, and adherence to evolving standards make transitioning to HTTPS a wise decision for any website.
Author: Hakan Karaman
