On-page SEO adjustments refer to various technical and strategic modifications made to optimize a website’s content, structure, and other features. These adjustments are carried out to facilitate better understanding of the website by search engines and to ensure higher visibility in search results for users.
Keyword Usage
Placing keywords within the content in a balanced and organic manner. However, excessive repetition of keywords should be avoided.
Meta Descriptions and Titles
Creating unique, attention-grabbing, and descriptive meta titles and descriptions for each page. It is important to incorporate keywords here as well.
URL Structure
Using concise, understandable URL structures that include keywords, thereby enhancing clarity for both search engines and users.
Header Tags (H1, H2, H3, etc.)
Utilizing header tags in a logical structure and incorporating keywords within these headers.
Content Quality
Producing high-quality, engaging, and informative content. It is essential for the content to be original and focused on meeting user needs.
Image Optimization
Optimizing the description tags and file names of each image. This enables better understanding of images by search engines.
Page Speed Optimization
Making necessary adjustments to improve the website’s speed. Fast-loading sites enhance user experience and are preferred by search engines.
Internal Linking
Incorporating internal links that direct users to relevant content, thus encouraging them to spend more time on the site.
Mobile Compatibility
Ensuring the website is compatible with mobile devices and structured to facilitate easy navigation for mobile users.
Schema Markup Usage
Applying schema markup correctly to aid search engines in better understanding the content and to appear in rich results.
These are some examples of on-page SEO, and specific adjustments may be required for each website. It is important to ensure that your website is optimally optimized for both search engines and users. However, individually tracking all these improvements can be challenging. Therefore, engaging with a succesful SEO agency can ensure that the job is placed in capable hands and also help you make better use of your time.
Author: Hakan Karaman
