The meta description is an HTML tag located within a webpage’s code that summarizes the content of the page. It is used by search engines to understand the page’s content during crawling and to display it to users in search results. The meta description is one of the most important meta tags of a page and holds significant importance for SEO (Search Engine Optimization).
The meta description is found at the top of a webpage within the HTML in a <meta> tag. For example;
<meta name=”description” content=”My Awesome Website offers the best products and services. Visit now and discover!”>
The meta description should typically be between 150-160 characters, as this is the amount of space available to be fully displayed in search results. However, some search engines may also show longer meta descriptions, so it is generally good to stay within the 150-160 character limit. The meta description should include the page’s keywords and targeted key phrases and should be compelling and descriptive to capture the user’s attention.
An example of a meta description could be:
“CoffeeWorld offers the most delicious and fresh coffee beans. Experience our organic and natural coffee varieties for a wonderful coffee experience.”
This meta description could be used as an example for a coffee seller’s website. It includes the keyword “coffee beans” and “organic coffee varieties,” indicating that it is a platform offering the best and natural coffee beans. It also includes the brand name and encourages users to visit the website.
Another example could be:
“YemekKeyfi.com offers the most delicious recipes you can make at home. Visit now for special recipes from world cuisine!”
This meta description could be used as an example for a recipe website. It includes the keyword “recipes” and “special recipes from world cuisine,” offering users delicious recipes they can prepare at home. It also includes the website’s name and encourages users to visit the site.
As seen in these examples, the meta description should summarize the page’s content while also including keywords and encouraging users to visit the website. Additionally, creating a unique and original meta description for each page is important. Crafting unique and compelling meta descriptions for each page helps search engines better understand the pages and provides a better experience for users. Working with an expert SEO agency, you can efficiently reorganize the meta descriptions on your site and comfortably ascend to the top ranks in Google search results.
Author: Hakan Karaman
