Google ranks websites in organic search results based on a variety of factors, which has always been a topic of curiosity for users. Google never explicitly reveals how this algorithm operates, but it periodically provides hints through disclosed best practice examples.
Accordingly, Google considers a range of factors to rank websites in organic search results:
Content Quality: Content is one of Google’s top priorities. High-quality, original, and valuable content generally achieves higher rankings.
Keywords: It’s important to use keywords from search queries in your content in a correct and logical manner.
Backlinks: Quality and relevant links from other websites (backlinks) can enhance your site’s authority and positively impact your ranking.
Site Speed: Sites that load quickly enhance user experience and are favored by Google.
Mobile Compatibility: Sites compatible with mobile devices perform better in mobile searches.
Technical Optimization: Technical optimization of the website can assist search engines in better understanding your content.
User Experience: User-friendly site design and easy navigation encourage users to stay longer on your site, thus positively influencing your ranking.
Social Signals: Shares and interactions from social media platforms can also affect your site’s organic ranking.
Freshness: Google prefers current and fresh content. Regular updates to your site and adding new content are important.
These factors collectively contribute to Google’s complex algorithm and determine the ranking of websites in organic search results. However, Google’s algorithm is constantly updated and subject to change. Therefore, keeping SEO strategies up to date is crucial. By working with the right SEO agency, you can stay informed about these updates and entrust your website to expert professionals.
Author: Hakan Karaman
