Long tail and short tail searches, which play a significant role especially in SEO efforts, are groups of keywords that demonstrate how users search on the internet. These terms differ from each other in terms of scope and are referred to as long tail or short tail. The fundamental difference between long tail and short tail keywords lies in their search volume and specificity levels. Here, I elaborate on the differences between these two terms in more detail:
Short Tail Keywords:
- Short tail keywords are generally more common, general, and short terms.
- They may have higher search volumes because they are searched and used by a broader audience.
- Examples such as “shoes,” “diet,” “car” can be given as short and general terms.
- Competition is generally higher, making it more challenging to rank.
- The user’s intent may be unclear because the terms are very general, making it uncertain what the searcher is specifically looking for.
Long Tail Keywords:
- Long tail keywords are more specific, longer, and relatively less searched terms.
- They have lower search volumes because they are directed towards a more specific, niche topic.
- Examples such as “blue sports shoe models,” “weight loss diet breakfast recipes,” “2024 model BMW 3 Series prices” can be given as long and specific terms.
- Competition is generally lower, making it easier to rank.
- The user’s intent is more distinct because the terms are more specific, likely addressing a more specific and particular topic.
In summary, while short tail keywords appeal to a broad audience, long tail keywords target a more focused audience. Long tail keywords are often less competitive and may have higher conversion rates because the user’s search intent is more distinct. With tailored content adjustments to these keyword groups, particularly for blog posts and SEO content, you can enhance your visibility on Google.”
Author: Hakan Karaman
